Senior Creative | Hybrid Art Director & Designer
Qatar Airways Ai Adventure
Art Direction, Design, Social Content, Artworking
Credits
Creative Director - Jack Kerruish, Greg DeRoeck
Art Director - Ara Badiia
Social Creative - Adina Cioceanu
Head of Design - Karl Cacchioli
In collaboration with Qatar Airways, we created the world’s first airline commercial where you can be the star. The new global ‘AI Adventure’ film harnesses state-of-the-art technology to demonstrate the airline’s commitment to delivering incomparable, immersive experiences for all.
In an industry first, the campaign invites audiences to step into its emotive story by using advanced AI technology that allows you to place yourself within the film and become the star. This reaffirms Qatar Airways’ dedication to putting its customers firmly at the heart of everything it does.
3.5B impressions, 13M YouTube views in 13 days, and over 100,000 personalised AI clips have been created and shared on social. The campaign also picked up a Bronze at the Creative Circle Awards, making it Qatar Airwasys' first peice of awarded work.
Take a moment to watch the case study below, it gives a deeper look into how the campaign came to life, from the initial idea to the final execution.
I also worked with the social team, creating teasers, cutdowns and engaging social content. The shoot took place in London, Cape Town, and Doha.