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Hey, I’m Ara.

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I’m a Senior Creative at McCann London with over 15 years of experience turning ideas into stuff people actually want to look at. I like to think of myself as a creative Swiss Army knife: art director and designer, freelance creative director and AI enthusiast. Yes, I can do almost anything. I’m fully hybrid: hands-on across all the usual design tools, with AI playing a big role in how I work speeding up everything from ideas to production.

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Over the years, I’ve partnered with global brands to create campaigns that range from big above-the-line ideas to digital, social and experiential work. I like projects that make people stop, think, or feel something genuine... ideally all three.

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My background in fine art keeps me obsessed with craft, while my multicultural roots make me endlessly curious about people and adaptable to any brief. I’ve picked up a few shiny awards along the way, but honestly, the best part of the job is when an idea makes a real difference... and when my Granny feels proud of me, of course.​

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Work Experience

I have over a decade of experience working across global agencies including McCann London, McCann Demand, McCann Kyiv, Ogilvy, Grey, Geometry Global, VML, Tabasco, Cubiq UK and Liquid Dubai.​

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I’m comfortable working as a hybrid Art Director and Designer, often taking projects from concept to completion. In some independent projects, I’ve also taken on the role of Creative Director, leading teams and making sure the work stays sharp, relevant and worth the late nights.

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I love a good pitch (probably more than I should) and tend to win a fair share of them, mostly through perseverance and multiskills. The knife, remember?

Clients:

Visit Qatar, LNER, Qatar Airways, Mastercard, Hamad International Airport, Electoral Commission UK, Acer, Egypt Tourism, UNICEF, Carlsberg, Vodafone, Canon, Ferrero, Hyundai, Kinder, Vodafone, WWF, The Jockey Club, Animal Health Trust, Ascot, Britten Sinfonia, Great British Racing, Nescafé, Qatar Duty Free, Stansted airport, Syngenta, British American Tobacco, GSK, Sakata, P&G, Alliance Against Counterfeit Spirits, Allergan Aesthetics UK, Veeba, Powters, Imagen

Skills

  • Art Direction (360 campaigns, shoots, visual storytelling)

  • Creative Concept & Idea Development

  • Social Media Creativity & Content Design

  • Presentation & Pitch Development

  • AI-driven Creative Concepts

  • ​Cross-channel Creative Leadership

  • Branding & Visual Identity

  • Graphic Design 

  • Illustrations & Storyboards

  • Creative Collaboration

  • Creative Direction

Awards

  • Young Cannes Lions 

  • Effie Awards

  • Red Dot

  • The Webby Awards

  • The Drum Awards

  • Creative Circle Awards (UK)

  • DMA Awards (UK)

  • ADC*E Greatness Challenge

  • ADC*E High Potentials 

  • KIAF (Kyiv International Advertising Festival)

  • ADC*UA (Art Directors Club of Ukraine)

  • Ukrainian Design: The Very Best Of

Publications:

  • Packaging of the World

  • Lürzer’s Archive

  • Ads of the World

  • The Drum

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