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Hey, I’m Ara. I’m a Senior Creative at McCann London with 15+ years of experience turning ideas into work people actually want to look at, share and talk about.

 

I’d describe myself as a hybrid creative. Part art director, part designer, part AI creative and production lead. I love working at the intersection of creativity, technology and innovation, using AI not just as a tool, but as part of the creative process itself, from conceptual thinking through to production.

 

Over the years, I’ve worked across everything from big campaign ideas to digital, social and experiential projects for global brands. I enjoy creating work that feels culturally relevant, visually strong and emotionally genuine.

 

My background in fine art keeps me obsessed with craft and detail, while my curiosity about emerging technology constantly pushes my work forward.

 

Along the way, my work has been featured in Ads of the World, Packaging of the World and Lürzer’s Archive, with recognition from awards including Young Cannes Lions, Red Dot, The Drum, Webby Awards, Effie, Creative Circle, DMA and ADC*E.

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Work Experience

I have over a decade of experience working across global agencies including McCann London, McCann Demand, McCann Kyiv, Ogilvy, Grey, Geometry Global, VML, Tabasco, Cubiq UK and Liquid Dubai.​

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I’m comfortable working as a hybrid Art Director, Designer and AI Production Lead, often taking projects from concept to completion. In some independent projects, I’ve also taken on the role of Creative Director, leading teams and making sure the work stays sharp, relevant and worth the late nights.

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I love a good pitch (probably more than I should) and tend to win a fair share of them, mostly through perseverance and multiskills. 

Clients:

Visit Qatar, LNER, Qatar Airways, Mastercard, Hamad International Airport, Electoral Commission UK, Acer, Egypt Tourism, UNICEF, Carlsberg, Vodafone, Canon, Ferrero, Hyundai, Kinder, Vodafone, WWF, The Jockey Club, Animal Health Trust, Ascot, Britten Sinfonia, Great British Racing, Nescafé, Qatar Duty Free, Stansted airport, Syngenta, British American Tobacco, GSK, Sakata, P&G, Alliance Against Counterfeit Spirits, Allergan Aesthetics UK, Veeba, Powters, Imagen

Skills

  • Art Direction (360 campaigns, shoots, visual storytelling)

  • Creative Concept & Idea Development

  • Social Media Creativity & Content Design

  • Presentation & Pitch Development

  • AI-driven Creative Concepts

  • ​Cross-channel Creative Leadership

  • Branding & Visual Identity

  • Graphic Design 

  • Illustrations & Storyboards

  • Creative Collaboration

  • Creative Direction

  • AI Production

Awards

  • Young Cannes Lions 

  • Effie Awards

  • Red Dot

  • The Webby Awards

  • The Drum Awards

  • Creative Circle Awards (UK)

  • DMA Awards (UK)

  • ADC*E Greatness Challenge

  • ADC*E High Potentials 

  • KIAF (Kyiv International Advertising Festival)

  • ADC*UA (Art Directors Club of Ukraine)

  • Ukrainian Design: The Very Best Of

Publications:

  • Packaging of the World

  • Lürzer’s Archive

  • Ads of the World

  • The Drum

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